All business is local : why place matters more than ever in a global, virtual world /
Quelch, John A.
All business is local : why place matters more than ever in a global, virtual world / [print] John A. Quelch and Katherine E. Jocz. - New York, New York : Portfolio/Penguin, (c)2012. - 248 pages : illustrations ; 22 cm
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. https://www.amazon.com/All-Business-Local-Matters-Virtual/dp/1591844657/ref=sr_1_1?dchild=1&keywords=9781591844655&qid=1591384146&s=books&sr=1-1
0241961645 1591844657 9780241961643 9781591844655
2011036149
Communication in marketing.
Globalization.
Internet marketing.
Marketing.
HF5415.1265 .Q3.A453 2012 HF5415.1265.J63.A453 2012
All business is local : why place matters more than ever in a global, virtual world / [print] John A. Quelch and Katherine E. Jocz. - New York, New York : Portfolio/Penguin, (c)2012. - 248 pages : illustrations ; 22 cm
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. https://www.amazon.com/All-Business-Local-Matters-Virtual/dp/1591844657/ref=sr_1_1?dchild=1&keywords=9781591844655&qid=1591384146&s=books&sr=1-1
0241961645 1591844657 9780241961643 9781591844655
2011036149
Communication in marketing.
Globalization.
Internet marketing.
Marketing.
HF5415.1265 .Q3.A453 2012 HF5415.1265.J63.A453 2012