Improving survey questions : design and evaluation /

Fowler, Floyd J,

Improving survey questions : design and evaluation / [print] Floyd J. Fowler, Jr. - Thousand Oaks : Sage Publications, (c)1995. - viii, 191 pages : illustrations ; 22 cm. - Applied social research methods series ; v. 38 .



Questions as measures: an overview Designing questions to gather factual data Questions to measure subjective states Some general rules for designing good survey instruments Presurvey evaluation of questions Assessing the validity of survey questions Questions design and evaluation issues in perspective Appendix A: Commonly used measurement dimensions Appendix B: Measures of common covariates Appendix C: About open-ended questions Appendix D: Achieving standardized interviews.



0803945825 0803945833

95016861

GB97-15791


Social surveys--Methodology.
Social sciences--Research--Methodology.
Data Collection--methods.
Research Design.
Sociometric Techniques.

HN29.I477 1995