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Problems in marketing : applying key concepts and techniques /

Moutinho, Luiz,

Problems in marketing : applying key concepts and techniques / [print] Luiz Moutinho and Charles Chien. - second edition. - Los Angeles : Sage Publications, (c)2008. - xiii, 322 pages : illustrations ; 24 cm.

Includes bibliographies and index.

ISBN: 9780761971788 9780761971795

LCCN: 2006940458

Nat. Bib. No.: GBA4-Y7934

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.C533.P763 2008

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