International marketing management : text and cases /

Mathur, U. C., 1938-,

International marketing management : text and cases / [print] U.C. Mathur. - New Delhi ; Thousand Oaks, California : SAGE Publications, (c)2008. - 583 pages : illustrations ; 24 cm.





9780761936404 0761936408

2008007161


Export marketing--Management.
Export marketing--Management.--India
International trade.
International trade--India.

HF1416.I584 2008