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A framework for marketing management /

Kotler, Philip.

A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 5th ed. - Boston : Prentice Hall, ©2012. - xxiii, 332 pages : illustrations ; 24 cm

ISBN: 9780132539302 0132539306

LCCN: 2010049476

LC Class. No.: HF5415.13 / .K636 2012

Dewey Class. No.: 658.8

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