Your ad here the cool sell of guerrilla marketing / Michael Serazio.
Material type: TextSeries: Publication details: New York : New York University Press, (c)2013.Description: 1 online resource (x, 227 pages)Content type:- text
- computer
- online resource
- 9780814764947
- HF5415 .Y687 2013
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | HF5415 (Browse shelf(Opens below)) | Link to resource | Available | ocn838793643 |
Includes bibliographies and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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