Your ad here the cool sell of guerrilla marketing / Michael Serazio.

By:

Serazio, Michael [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780814764947

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .Y687 2013

Online resources:

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Available additional physical forms:

Contents:

The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415 (Browse shelf(Opens below))	Link to resource	Available		ocn838793643

Includes bibliographies and index.

Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.

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