Your ad here the cool sell of guerrilla marketing /
Serazio, Michael.
Your ad here the cool sell of guerrilla marketing / Michael Serazio. - New York : New York University Press, (c)2013. - 1 online resource (x, 227 pages) - Postmillennial pop .
Includes bibliographies and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
9780814764947
Marketing.
Marketing--Technological innovations.
Electronic Books.
HF5415 / .Y687 2013
Your ad here the cool sell of guerrilla marketing / Michael Serazio. - New York : New York University Press, (c)2013. - 1 online resource (x, 227 pages) - Postmillennial pop .
Includes bibliographies and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
9780814764947
Marketing.
Marketing--Technological innovations.
Electronic Books.
HF5415 / .Y687 2013