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The Frodo Franchise the Lord of the Rings and Modern Hollywood.

By: Material type: TextTextPublication details: Berkeley : University of California Press, (c)2007.Description: 1 online resource (431 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780520932876
Subject(s): Genre/Form: LOC classification:
  • PN1995 .F763 2007
Online resources: Available additional physical forms:
Contents:
Prudent Aggression; 2 / Not Your Father's Tolkien; 3 / Handcrafting a Blockbuster; 4 / Flying Billboards and FAQs; 5 / Click to View Trailer; 6 / Fans on the Margins, Pervy Hobbit Fanciers, and Party goers; Part three: Beyond the movie; 7 / Licenses to Print Money; 8 / Interactive Middle-earth; Part Four: The Lasting power of the rings; 9 / Fantasy Come True; 10 / Right in Your Own Backyard; Notes; Index.
Subject: Once in a lifetime. The phrase comes up over and over from the people who worked on Peter Jackson's The Lord of the Rings. The film's seventeen Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywoodthe special effects digital revolution plus the rise of "infotainment" and the Internetto satisfy the trilogy's fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction PN1995.9.58 (Browse shelf(Opens below)) Link to resource Available ocn609850136

Includes bibliographies and index.

Contents; Part two: Building the franchise; List of illustrations; Preface and acknowledgments; List of interviews; Abbreviations; Introduction: sequel-itis; Part One: The Film; 1 / Prudent Aggression; 2 / Not Your Father's Tolkien; 3 / Handcrafting a Blockbuster; 4 / Flying Billboards and FAQs; 5 / Click to View Trailer; 6 / Fans on the Margins, Pervy Hobbit Fanciers, and Party goers; Part three: Beyond the movie; 7 / Licenses to Print Money; 8 / Interactive Middle-earth; Part Four: The Lasting power of the rings; 9 / Fantasy Come True; 10 / Right in Your Own Backyard; Notes; Index.

Once in a lifetime. The phrase comes up over and over from the people who worked on Peter Jackson's The Lord of the Rings. The film's seventeen Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywoodthe special effects digital revolution plus the rise of "infotainment" and the Internetto satisfy the trilogy's fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars.

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