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Marketing to moviegoers a handbook of strategies and tactics / Robert Marich.

By: Material type: TextTextPublication details: Carbondale : Southern Illinois University Press, (c)2013.Edition: third editionDescription: 1 online resource (xi, 417 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780809331970
Subject(s): Genre/Form: LOC classification:
  • PN1995 .M375 2013
Online resources: Available additional physical forms:
Contents:
Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction PN1995.9.29 (Browse shelf(Opens below)) Link to resource Available ocn825978149

Includes bibliographies and index.

Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

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