Identify and evaluate advertisingValerie Bodden.
Material type: TextPublication details: Minneapolis : Lerner Publications, (c)2015.Description: 1 online resourceContent type:- text
- computer
- online resource
- 9781467762304
- HF5829 .I346 2015
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | HF5829 (Browse shelf(Opens below)) | Link to resource | Available | ocn903172619 |
Includes bibliographies and index.
What is advertising, and why should you care' Learn how to think critically about advertising. Who created and paid for an ad' What do the people who made the ad want you to do' Why does it matter if a website includes advertising' This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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