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Identify and evaluate advertisingValerie Bodden.

By: Contributor(s): Material type: TextTextPublication details: Minneapolis : Lerner Publications, (c)2015.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781467762304
Subject(s): Genre/Form: LOC classification:
  • HF5829 .I346 2015
Online resources: Available additional physical forms:Subject: What is advertising, and why should you care' Learn how to think critically about advertising. Who created and paid for an ad' What do the people who made the ad want you to do' Why does it matter if a website includes advertising' This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HF5829 (Browse shelf(Opens below)) Link to resource Available ocn903172619

Includes bibliographies and index.

What is advertising, and why should you care' Learn how to think critically about advertising. Who created and paid for an ad' What do the people who made the ad want you to do' Why does it matter if a website includes advertising' This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

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