MARC details
000 -LEADER |
fixed length control field |
01647cam a2200349Mi 4500 |
001 - CONTROL NUMBER |
control field |
ocn903172619 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726105232.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090713s2015 mnu bo 000 u eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
RECBK |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
RECBK |
Modifying agency |
OCLCO |
-- |
TEFOD |
-- |
NT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781467762304 |
Qualifying information |
|
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5829 |
Item number |
.I346 2015 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
NTA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bodden, Valerie. |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Identify and evaluate advertisingValerie Bodden. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Minneapolis : |
Name of publisher, distributor, etc. |
Lerner Publications, |
Date of publication, distribution, etc. |
(c)2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index. |
520 0# - SUMMARY, ETC. |
Summary, etc. |
What is advertising, and why should you care' Learn how to think critically about advertising. Who created and paid for an ad' What do the people who made the ad want you to do' Why does it matter if a website includes advertising' This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Form subdivision |
Juvenile literature. |
655 #1 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic Books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Recorded Books, Inc. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=927037&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=927037&site=eds-live&custid=s3260518</a> |
-- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
DONATED BY: |
|
VENDOR |
EBSCO |
Classification part |
HF |
PUBLICATION YEAR |
2015 |
LOCATION |
ONLINE |
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
Source of classification or shelving scheme |
|
994 ## - |
-- |
02 |
-- |
NT |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |