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The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony.

By: Material type: TextTextPublication details: Boston, Massachusetts : Harvard Business Review Press, (c)2014.Description: 1 online resource (242 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781625270566
Subject(s): Genre/Form: LOC classification:
  • HF5415 .F577 2014
Online resources: Available additional physical forms:
Contents:
Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HF5415.153 (Browse shelf(Opens below)) Link to resource Available ocn879576075

Includes bibliographies and index.

The first mile problem -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.

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