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The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Review Press, (c)2012.Description: 1 online resource (222 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422184004
Subject(s): Genre/Form: LOC classification:
  • HF5415 .H533 2012
Online resources: Available additional physical forms:
Contents:
Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HF5415.5 (Browse shelf(Opens below)) Link to resource Available ocn865508373

Includes bibliographies and index.

The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.

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