Social marketing : global perspectives, strategies and effects on consumer behavior / W. Douglas Evans, Ph.D., editor.

Contributor(s):

Evans, W. Douglas []

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781634826242

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5414 .S635 2015

Online resources:

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Available additional physical forms:

Contents:

W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5414 (Browse shelf(Opens below))	Link to resource	Available		ocn912877508

Social marketing research paradigm / W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues.

Includes bibliographies and index.

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