Social marketing : global perspectives, strategies and effects on consumer behavior /
Social marketing : global perspectives, strategies and effects on consumer behavior /
W. Douglas Evans, Ph.D., editor.
- New York : Nova Science Publishers, Incorporated, (c)2015.
- 1 online resource.
- Marketing and operations management research .
Includes bibliographies and index.
Social marketing research paradigm / Behavioral economics and social marketing : toward integrated approaches to behavior change / The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Social marketing and new media technologies / Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Understanding of public service advertisements among Chinese children / How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Social marketing programs in Brazil : metrics and social media approaches / Applying segmentation to social marketing breastfeeding behaviour / W. Douglas Evans -- Alec Ulasevich -- Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- W. Douglas Evans -- Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Kara Chan and Anqi Huang -- Ann Dadich and Aila Khan -- Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues.
9781634826242
2020686831
Social marketing.
Marketing--Social aspects.
Consumer behavior.
Electronic Books.
HF5414 / .S635 2015
Includes bibliographies and index.
Social marketing research paradigm / Behavioral economics and social marketing : toward integrated approaches to behavior change / The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Social marketing and new media technologies / Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Understanding of public service advertisements among Chinese children / How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Social marketing programs in Brazil : metrics and social media approaches / Applying segmentation to social marketing breastfeeding behaviour / W. Douglas Evans -- Alec Ulasevich -- Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- W. Douglas Evans -- Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Kara Chan and Anqi Huang -- Ann Dadich and Aila Khan -- Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues.
9781634826242
2020686831
Social marketing.
Marketing--Social aspects.
Consumer behavior.
Electronic Books.
HF5414 / .S635 2015