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Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley.

By: Material type: TextTextSeries: Publication details: Buffalo : Channel View Publications, (c)2015.Description: 1 online resource (xxiv, 165 pages ): illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781845414948
Subject(s): Genre/Form: LOC classification:
  • G155 .U733 2015
Online resources: Available additional physical forms:
Contents:
PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction G155.8 (Browse shelf(Opens below)) Link to resource Available ocn966384330

Includes bibliographies and index.

1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999

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