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Creating messages that connect : 10 secrets of effective communicators / Alan Nelson. [print]

By: Material type: TextTextPublication details: Loveland, Colorado : Group Pub., (c)2004.Description: 176 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780764427435
Subject(s): LOC classification:
  • BV4211.N424.N457 2004
  • BV4211
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
But wait, there's more! Market well ; Write to convince ; But what about -- ?
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction BV4211.3.N45 2004 (Browse shelf(Opens below)) Available 31923001864723

The ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact -- But wait, there's more! Market well ; Write to convince ; But what about -- ?

COPYRIGHT NOT covered - Click this link to request copyright permission:

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