Creating messages that connect : 10 secrets of effective communicators / Alan Nelson. [print]
Material type: TextPublication details: Loveland, Colorado : Group Pub., (c)2004.Description: 176 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780764427435
- BV4211.N424.N457 2004
- BV4211
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | BV4211.3.N45 2004 (Browse shelf(Opens below)) | Available | 31923001864723 |
The ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact -- But wait, there's more! Market well ; Write to convince ; But what about -- ?
COPYRIGHT NOT covered - Click this link to request copyright permission:
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