Creating messages that connect : 10 secrets of effective communicators /
Nelson, Alan E,
Creating messages that connect : 10 secrets of effective communicators / [print] Alan Nelson. - Loveland, Colorado : Group Pub., (c)2004. - 176 pages : illustrations ; 23 cm.
The ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact -- But wait, there's more! Market well ; Write to convince ; But what about -- ?
9780764427435
2004004343
Preaching.
Communication--Religious aspects--Christianity.
BV4211.N424.N457 2004 BV4211
Creating messages that connect : 10 secrets of effective communicators / [print] Alan Nelson. - Loveland, Colorado : Group Pub., (c)2004. - 176 pages : illustrations ; 23 cm.
The ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact -- But wait, there's more! Market well ; Write to convince ; But what about -- ?
9780764427435
2004004343
Preaching.
Communication--Religious aspects--Christianity.
BV4211.N424.N457 2004 BV4211