Technical marketing communication : a guide to writing, design, and delivery / Emil B. Towner, Heidi L. Everett.

By:

Towner, Emil B []

Contributor(s):

Everett, Heidi L []

Material type: Text

TextSeries: Corporate communication collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]Edition: First editionDescription: 1 online resource (137 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781631572678

Subject(s):

Genre/Form:

[genre]

Additional physical formats: Print version:: No titleLOC classification:

HF5415.123

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Part I. Merging technology and marketing -- 1. Technology and communication -- 2. Marketing and promotion -- 3. Technical marketing -- Part II. Writing and designing technical marketing communication -- 4. Working with words -- 5. Working with design -- Part III. Delivering technical marketing communication -- 6. Delivery -- Bibliography -- Index.

Abstract: This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, nonprofit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can use immediately. After reading this comprehensive, yet concise, guide, you will be equipped to engage in every aspect of technical marketing and promotion--including planning, writing, designing, and delivery.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF5415.123 (Browse shelf(Opens below))	Link to resource	Available		BEP11205075
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5415.123 (Browse shelf(Opens below))	Link to resource	Available		11205075

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This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, nonprofit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can use immediately. After reading this comprehensive, yet concise, guide, you will be equipped to engage in every aspect of technical marketing and promotion--including planning, writing, designing, and delivery.

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System requirements: Adobe Acrobat reader.

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