Targeting the mature traveler : developing strategies for an emerging market / Dr. Jacqueline Jeynes, PhD, MBA, BEd (Hons), BA (Hons).

By:

Jeynes, Jacqueline []

Material type: Text

TextSeries: Tourism and hospitality management collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xviii, 127 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781952538476

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleLOC classification:

G151

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Part 1. Introduction and mature traveler profiles -- Part 2. Country profiles -- Part 3. Future trends--sectors and destinations -- Part 4. Strategies.

Abstract: This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		G151 (Browse shelf(Opens below))	Link to resource	Available		BEP9781952538476
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	G151 (Browse shelf(Opens below))	Link to resource	Available		9781952538476

Part 1. Introduction and mature traveler profiles -- Part 2. Country profiles -- Part 3. Future trends--sectors and destinations -- Part 4. Strategies.

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This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

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Description based on PDF viewed 01/26/2021.

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