Targeting the mature traveler : (Record no. 74346)

MARC details
000 -LEADER
fixed length control field 03142nam a2200541 i 4500
001 - CONTROL NUMBER
control field 9781952538476
003 - CONTROL NUMBER IDENTIFIER
control field BEP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104652.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2021 nyua fob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781952538476
Qualifying information
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number G151
Item number .T374 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jeynes, Jacqueline,
Relator term Author
245 10 - TITLE STATEMENT
Title Targeting the mature traveler :
Remainder of title developing strategies for an emerging market /
Statement of responsibility, etc. Dr. Jacqueline Jeynes, PhD, MBA, BEd (Hons), BA (Hons).
250 ## - EDITION STATEMENT
Edition statement First edition.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xviii, 127 pages) :
Other physical details illustrations (some color)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Tourism and hospitality management collection,
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Introduction and mature traveler profiles --
Title Part 2. Country profiles --
-- Part 3. Future trends--sectors and destinations --
-- Part 4. Strategies.
520 3# - SUMMARY, ETC.
Summary, etc. This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on PDF viewed 01/26/2021.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Older people
General subdivision Travel.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tourism.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Travel trends.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Mature traveler.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tourist destinations.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Overtourism.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Ecotourism.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Travel agents.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tour operators.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Global demographics.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing strategy.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term UGIs.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Country profiles.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html</a>
-- Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
DONATED BY:
VENDOR Business Expert Press
Classification part G151
PUBLICATION YEAR (c)2021
LOCATION
REQUESTED BY:
--
-- NFIC
-- Cynthia Snell
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   G151 9781952538476 03/20/2023 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)