MARC details
000 -LEADER |
fixed length control field |
03142nam a2200541 i 4500 |
001 - CONTROL NUMBER |
control field |
9781952538476 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BEP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104652.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190417s2021 nyua fob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781952538476 |
Qualifying information |
|
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBNVSL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CaBNVSL |
Modifying agency |
CaBNVSL |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
G151 |
Item number |
.T374 2021 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jeynes, Jacqueline, |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Targeting the mature traveler : |
Remainder of title |
developing strategies for an emerging market / |
Statement of responsibility, etc. |
Dr. Jacqueline Jeynes, PhD, MBA, BEd (Hons), BA (Hons). |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xviii, 127 pages) : |
Other physical details |
illustrations (some color) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Tourism and hospitality management collection, |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1. Introduction and mature traveler profiles -- |
Title |
Part 2. Country profiles -- |
-- |
Part 3. Future trends--sectors and destinations -- |
-- |
Part 4. Strategies. |
520 3# - SUMMARY, ETC. |
Summary, etc. |
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
|
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Adobe Acrobat reader. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on PDF viewed 01/26/2021. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Older people |
General subdivision |
Travel. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tourism. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Travel trends. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Mature traveler. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tourist destinations. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Overtourism. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Ecotourism. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Travel agents. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tour operators. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Global demographics. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Marketing strategy. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
UGIs. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Country profiles. |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html</a> |
-- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
DONATED BY: |
|
VENDOR |
Business Expert Press |
Classification part |
G151 |
PUBLICATION YEAR |
(c)2021 |
LOCATION |
|
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
-- |
Cynthia Snell |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |