Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Material type: TextPublication details: Chicago : American Library Association, (c)2009.Description: xv, 171 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780838909843
- Z716 .M375 2009
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library | Z716.3.M429.M375 2009 (Browse shelf(Opens below)) | Available | 31923001683958 |
Includes bibliographies and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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