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Winning the battle for attention : internet marketing for small business / Stuart Atkins. Illustrations by Jamie Lee Sugarman. [print]

By: Contributor(s): Material type: TextTextPublication details: San Bernardino, California : Atkins Marketing Solutions, (c)2015.Description: xv, 190 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781503128620
Other title:
  • Internet marketing for small business
Subject(s): LOC classification:
  • HF5415.S947.W566 2015
  • HF5415
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Objectives and Personas -- What the Facebook Are You Trying to Say? -- SEO: From Conversation to Conversion -- Content: Is It King and Is It Spicy? -- Heat Maps and Usability: What's Happening Once They Arrive? -- Manufacturing Website Traffic: Search and the Power of PPC -- Becoming Gutenberg: The Power of Blogging -- Domain Names and Hosting: Picking a Name and Finding a Host -- Why I Love WordPress -- The Brave New Channel: Mobile Marketing -- Turning Visitors into Value: Website Analytics and Making Sense of the Numbers
Scope and content: Generate increased, targeted website traffic in 24 to 72 hours.Scope and content: Learn and apply the essentials of effective website usability.Scope and content: Capture the attention of the leading search engines.Scope and content: Decipher the mysteries of SEO and online advertising.Scope and content: Create simple, clear and effective page content.Scope and content: Attract website visitors that will become your valued customers.Scope and content: Turn mobile traffic into money.Scope and content: Tell your small business story and sell your products.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.1265.A85 2015 (Browse shelf(Opens below)) Available 31923001750955

Includes bibliographies and index.

The Power of a Thoughtful Website -- Objectives and Personas -- What the Facebook Are You Trying to Say? -- SEO: From Conversation to Conversion -- Content: Is It King and Is It Spicy? -- Heat Maps and Usability: What's Happening Once They Arrive? -- Manufacturing Website Traffic: Search and the Power of PPC -- Becoming Gutenberg: The Power of Blogging -- Domain Names and Hosting: Picking a Name and Finding a Host -- Why I Love WordPress -- The Brave New Channel: Mobile Marketing -- Turning Visitors into Value: Website Analytics and Making Sense of the Numbers

Generate increased, targeted website traffic in 24 to 72 hours.

Learn and apply the essentials of effective website usability.

Capture the attention of the leading search engines.

Decipher the mysteries of SEO and online advertising.

Create simple, clear and effective page content.

Attract website visitors that will become your valued customers.

Turn mobile traffic into money.

Tell your small business story and sell your products.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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