Winning the battle for attention : internet marketing for small business /
Atkins, Stuart, 1957-
Winning the battle for attention : internet marketing for small business / [print] Internet marketing for small business Stuart Atkins. Illustrations by Jamie Lee Sugarman. - San Bernardino, California : Atkins Marketing Solutions, (c)2015. - xv, 190 pages : illustrations ; 23 cm
Includes bibliographies and index.
The Power of a Thoughtful Website -- Objectives and Personas -- What the Facebook Are You Trying to Say? -- SEO: From Conversation to Conversion -- Content: Is It King and Is It Spicy? -- Heat Maps and Usability: What's Happening Once They Arrive? -- Manufacturing Website Traffic: Search and the Power of PPC -- Becoming Gutenberg: The Power of Blogging -- Domain Names and Hosting: Picking a Name and Finding a Host -- Why I Love WordPress -- The Brave New Channel: Mobile Marketing -- Turning Visitors into Value: Website Analytics and Making Sense of the Numbers
Generate increased, targeted website traffic in 24 to 72 hours. Learn and apply the essentials of effective website usability. Capture the attention of the leading search engines. Decipher the mysteries of SEO and online advertising. Create simple, clear and effective page content. Attract website visitors that will become your valued customers. Turn mobile traffic into money. Tell your small business story and sell your products.
9781503128620
Internet marketing.
HF5415.S947.W566 2015 HF5415
Winning the battle for attention : internet marketing for small business / [print] Internet marketing for small business Stuart Atkins. Illustrations by Jamie Lee Sugarman. - San Bernardino, California : Atkins Marketing Solutions, (c)2015. - xv, 190 pages : illustrations ; 23 cm
Includes bibliographies and index.
The Power of a Thoughtful Website -- Objectives and Personas -- What the Facebook Are You Trying to Say? -- SEO: From Conversation to Conversion -- Content: Is It King and Is It Spicy? -- Heat Maps and Usability: What's Happening Once They Arrive? -- Manufacturing Website Traffic: Search and the Power of PPC -- Becoming Gutenberg: The Power of Blogging -- Domain Names and Hosting: Picking a Name and Finding a Host -- Why I Love WordPress -- The Brave New Channel: Mobile Marketing -- Turning Visitors into Value: Website Analytics and Making Sense of the Numbers
Generate increased, targeted website traffic in 24 to 72 hours. Learn and apply the essentials of effective website usability. Capture the attention of the leading search engines. Decipher the mysteries of SEO and online advertising. Create simple, clear and effective page content. Attract website visitors that will become your valued customers. Turn mobile traffic into money. Tell your small business story and sell your products.
9781503128620
Internet marketing.
HF5415.S947.W566 2015 HF5415