Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [print]
Material type: TextSeries: Haworth series in segmented, targeted, and customized marketingPublication details: New York : Haworth Press, (c)2004.Edition: Third editionDescription: 1 online resource (260 pages) : illustrationsContent type:- text
- computer
- online resource
- 9780203862483
- HF.W424.H363 2004
Contents:
part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.
Item type | Current library | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HF. (Browse shelf(Opens below)) | Link to resource | Available | |||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HF. (Browse shelf(Opens below)) | Link to resource | Available | |||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HF. (Browse shelf(Opens below)) | Link to resource | Available | |||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HF. (Browse shelf(Opens below)) | Link to resource | Available |
part I. Segmentation planning ; -- part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.
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