In brands we trust / directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin ; produced by Locomotion Television with the collaboration of Info Presse Productions Tele. [print]

Contributor(s): Material type: FilmFilmPublisher number: FFH 32594 | Films for the Humanities & SciencesPublication details: Princeton, New Jersey : Films for the Humanities and Sciences, (c)2006.Description: 1 videodisc (53 min.) : sound, color with black and white sequences ; 4 3/4 inContent type:
  • two-dimensional moving image
Media type:
  • video
Carrier type:
  • videodisc
Uniform titles:
  • Empire des marques.
Subject(s): LOC classification:
  • HF6161.F487.I537 2006
  • HF6161
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Production credits:
  • Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.
Subject: Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi and Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Multi-media (10-day check-out) Multi-media (10-day check-out) G. Allen Fleece Library MULTIMEDIA Non-fiction HF6161.B4I53 2006 (Browse shelf(Opens below)) 1 31923001496724

Originally broadcast in 2002.

Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.

Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi and Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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