In brands we trust /
In brands we trust / [print]
directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin ; produced by Locomotion Television with the collaboration of Info Presse Productions Tele.
- Princeton, New Jersey : Films for the Humanities and Sciences, (c)2006.
- 1 videodisc (53 min.) : sound, color with black and white sequences ; 4 3/4 in.
Originally broadcast in 2002.
Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International. Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.
Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi and Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
FFH 32594 Films for the Humanities & Sciences
Brand name products.
Business names.
Documentary television programs.
HF6161.F487.I537 2006 HF6161
Originally broadcast in 2002.
Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International. Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.
Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi and Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
FFH 32594 Films for the Humanities & Sciences
Brand name products.
Business names.
Documentary television programs.
HF6161.F487.I537 2006 HF6161