000			05080cam a2200505Ii 4500
001			ocn847131351
003			OCoLC
005			20240726105409.0
008			130607s2013 scu ob 001 0 eng d
010			_z2013007824
040			_aIDEBK _beng _epn _erda _cIDEBK _dE7B _dNT _dCDX _dYDXCP _dOCLCO _dCUS _dP@U _dOCLCF _dEBLCP _dDEBSZ _dCOO _dOCLCQ _dNKT _dBIBBD _dJBG _dAGLDB _dOCLCQ _dMOR _dOCLCE _dPIFAG _dOCLCO _dZCU _dOCLCO _dMERUC _dOCLCO _dOCLCQ _dOCLCO _dOCLCA _dU3W _dOCLCA _dSTF _dWRM _dVTS _dNRAMU _dICG _dVT2 _dJSTOR _dOCLCO _dAU@ _dOCLCO _dOCLCQ _dOCLCO _dWYU _dOCLCO _dOCLCA _dEZ9 _dC6I _dDKC _dOCLCO _dOCLCQ _dOCLCO _dUKAHL _dOCLCO _dUX1 _dOCLCQ _dHS0 _dADU _dOCLCQ _dOCLCA _dOCLCQ _dOCLCA _dMQY _dSFB _dINARC _dOCLCO
020			_a9781611172461 _q((electronic)l(electronic)ctronic)
020			_a9781299638440 _q((electronic)l(electronic)ctronic)
042			_adlr
050	0	4	_aRJ216 _b.B743 2013
049			_aMAIN
100	1		_aKoerber, Amy, _e1
245	1	0	_aBreast or Bottle? : _bContemporary Controversies in Infant Feeding Policy and Practice / _cAmy Koerber.
260			_aColumbia, South Carolina : _bUniversity of South Carolina Press, _c(c)2013.
300			_a1 online resource (xiii, 190 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aStudies in rhetoric/communication
504			_a2
505	0	0	_aInfant feeding and rhetoric : an overview -- _tFrom "wives' tales and folklore" to scientific fact : rhetorics of breastfeeding and immunity in the mid-twentieth century -- _tArticulating knowledge and practice : the rhetoric of infant-feeding policy -- _tViral rhetoric : breast and bottle in current promotional discourse -- _tRhetorical agency and resistance in the context of infant feeding -- _tFeminism, rhetoric, and breastfeeding : some concluding remarks.
520	0		_aBreast or Bottle? is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controversies and a critical examination of the ways in which medical beliefs are communicated to the public, Amy Koerber exposes layers of shifting arguments and meaning that inform contemporary infant-feeding advocacy and policy. Whereas the phrase "breast or bottle" might once have implied a choice between two relative equals, human milk is now believed to possess unique health-promoting qualities. Although it is tempting to view this revision in medical thinking as solely the result of scientific progress, Koerber argues that a progress-based interpretation is incomplete. Epidemiologic evidence demonstrating the health benefits of human milk has grown in recent years, but the story of why these forms of evidence have dramatically increased in recent decades, Koerber reveals, is a tale of the dedicated individuals, coalitions, and organizations engaged in relentless rhetorical efforts to improve our scientific explanations and cultural appreciation of human milk, lactation, and breastfeeding in the context of a historical tendency to devalue these distinctly female aspects of the human body. Koerber demonstrates that the rhetoric used to promote breastfeeding at a given time and cultural moment not only reflects a preexisting reality but also shapes the infant-feeding experience for new mothers. Koerber's claims are grounded in extensive rhetorical research including textual analysis, archival research, and interviews with key stakeholders in the breastfeeding controversy. Her approach offers a vital counterpoint to other feminist analyses of the shift toward probreastfeeding scientific discourse and presents a revealing rhetorical case study in the complex relationship between scientific data and its impact on medical policy and practices. The resulting interdisciplinary study will be of keen interest to scholars and students of rhetoric, communication, women's studies, medical humanities and public health as well as medical practitioners and policymakers.
530			_a2 _ub
538			_aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. _uhttp://purl.oclc.org/DLF/benchrepro0212 _5MiAaHDL
583	1		_adigitized _c2011 _hHathiTrust Digital Library _lcommitted to preserve _2pda _5MiAaHDL
650		0	_aInfants _xNutrition.
650		0	_aBreastfeeding.
650		0	_aBottle feeding.
650		0	_aInfants.
650	1	2	_aInfant Nutritional Physiological Phenomena
650	2	2	_aBreast Feeding
650	2	2	_aBottle Feeding
650	2	2	_aInfant
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=592730&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hRJ _m(c)2013 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c99028 _d99028
902			_a1 _bCynthia Snell _c1 _dCynthia Snell