000			03479cam a2200397 i 4500
001			on1155483060
003			OCoLC
005			20240726105359.0
008			041214s2006 ilua ob s001 0 eng
010			_a2019718591
040			_aDLC _beng _erda _cDLC _dOCLCO _dE7B _dNT _dJSTOR _dOCLCF _dP@U _dYDXCP _dCOO _dEBLCP _dDEBSZ _dAZK _dAGLDB _dMOR _dPIFAG _dMERUC _dIOG _dZCU _dU3W _dEZ9 _dSTF _dWRM _dVTS _dNRAMU _dICG _dVT2 _dWYU _dLVT _dDKC _dU3G _dM8D _dINARC _dYDX
020			_a9780252091667 _q((electronic)l(electronic)ctronic)((pa(print & electronic)rback)a((pa(print & electronic)rback)rint & (electronic)l(electronic)ctronic)rback)ub
043			_aa-ii---
050	0	0	_aPN1992 _b.G363 2006
049			_aMAIN
100	1		_aKumar, Shanti. _e1
245	1	0	_aGandhi meets primetime : _bglobalization and nationalism in Indian television / _cShanti Kumar.
260			_aUrbana : _bUniversity of Illinois, _c(c)2006.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aPopular culture and politics in Asia Pacific
504			_a2
505	0	0	_aIntroduction -- _tFrom Doordarshan to Prasar Bharati: the search for autonomy in Indian television -- _tAt home, in the world: the viewing practices of Indian television -- _tBetween tradition and modernity: the development of an Indian community of television -- _t"Gandhi meet Pepsi": nationalism and electronic capitalism in Indian television -- _tNikki tonight, Gandhi today: television, globalization, and national identity -- _tConclusion: is there an Indian community of television?
520	8		_aShanti Kumar's "Gandhi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and able television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts. Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of India-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism.
530			_a2 _ub
650		0	_aTelevision broadcasting _zIndia.
650		0	_aTelevision broadcasting _xSocial aspects _zIndia.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569934&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hPN.. _m2006 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c98493 _d98493
902			_a1 _bCynthia Snell _c1 _dCynthia Snell