000			03564cam a2200505 i 4500
001			ocn815477963
003			OCoLC
005			20240726105359.0
008			040204s2005 ilu ob s001 0 eng
010			_a2019718658
040			_aDLC _beng _erda _cDLC _dNT _dJSTOR _dP@U _dOCLCF _dTEFOD _dYDXCP _dCOO _dEBLCP _dAZK _dCOCUF _dAGLDB _dMOR _dPIFAG _dMERUC _dIOG _dZCU _dU3W _dEZ9 _dSTF _dWRM _dVNS _dVTS _dNRAMU _dICG _dOTZ _dVT2 _dAU@ _dWYU _dLVT _dDKC _dU3G _dM8D _dE7B _dOCLCO _dINARC _dAJS _dOCLCA _dOCLCO
015			_aGBA479803 _2bnb
016	7		_a101205575 _2DNLM
016	7		_a013033010 _2Uk
020			_a9780252092794 _q((electronic)l(electronic)ctronic)((pa(print & electronic)rback)a((pa(print & electronic)rback)rint & (electronic)l(electronic)ctronic)rback)ub
050	0	0	_aRM214 _b.M375 2005
049			_aMAIN
100	1		_aWansink, Brian. _e1
245	1	0	_aMarketing nutrition : _bsoy, functional foods, biotechnology, and obesity / _cBrian Wansink.
260			_aUrbana : _bUniversity of Illinois Press, _c(c)2005.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aThe food series
504			_a2
505	0	0	_aNutrition knowledge that matters -- _tClassified World War II secrets -- _tIf it sounds good, it tastes good -- _tProfiling the perfect consumer -- _tMental maps that lead to consumer insights -- _tTargeting nutritional gatekeepers -- _tThe de-marketing of obesity -- _tWhy five-a-day programs often fail -- _tWinning the biotechnology battle -- _tManaging consumer reactions to food crises -- _tLeveraging Food and Drug Administration health claims -- _tHealth claims: when less equals more -- _tIntroducing unfamiliar foods to unfamiliar lands -- _tGlobal best practices -- _tConclusion: looking backward and speeding forward.
520	8		_aAnnotation _bAlthough encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.
530			_a2 _ub
650		0	_aCommunication in diet therapy.
650		0	_aPatient education.
650		0	_aFood habits.
650		0	_aNutrition.
650		0	_aMarketing.
650	1	2	_aMarketing
650	1	2	_aNutrition.
650	2	2	_aConsumer Behavior _xeconomics
650	2	2	_aFood Industry _xeconomics
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569926&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hRM. _m2005 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c98486 _d98486
902			_a1 _bCynthia Snell _c1 _dCynthia Snell