| 000 | 01612cam a2200361Li 4500 | ||
|---|---|---|---|
| 001 | ocn838793643 | ||
| 003 | OCoLC | ||
| 005 | 20240726105350.0 | ||
| 008 | 130412s2013 nyu ob 001 0 eng d | ||
| 040 |
_aYDXCP _beng _erda _cYDXCP _dOCLCO _dNT |
||
| 020 |
_a9780814764947 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk. |
||
| 050 | 0 | 4 |
_aHF5415 _b.Y687 2013 |
| 049 | _aNTA | ||
| 100 | 1 |
_aSerazio, Michael. _e1 |
|
| 245 | 1 | 0 |
_aYour ad here _bthe cool sell of guerrilla marketing / _cMichael Serazio. |
| 260 |
_aNew York : _bNew York University Press, _c(c)2013. |
||
| 300 | _a1 online resource (x, 227 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 490 | 1 | _aPostmillennial pop | |
| 504 | _a2 | ||
| 505 | 0 | 0 |
_aBuying into the cool sell -- _tThe ambient governance of advertainment -- _tStreet spectacle and subculture jamming -- _tBuzz agency and the regime of dialogue -- _tCrowd-sourced marketing and the freedom to labor -- _tManaging agency in the regime of engagement. |
| 530 |
_a2 _ub |
||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 655 | 1 | _aElectronic Books. | |
| 856 | 4 | 0 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=564161&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 |
_cOB _D _eEB _hHF _m2013 _QOL _R _x _8NFIC _2LOC |
||
| 994 |
_a02 _bNT |
||
| 999 |
_c97976 _d97976 |
||
| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
||