000 | 01612cam a2200361Li 4500 | ||
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001 | ocn838793643 | ||
003 | OCoLC | ||
005 | 20240726105350.0 | ||
008 | 130412s2013 nyu ob 001 0 eng d | ||
040 |
_aYDXCP _beng _erda _cYDXCP _dOCLCO _dNT |
||
020 |
_a9780814764947 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk. |
||
050 | 0 | 4 |
_aHF5415 _b.Y687 2013 |
049 | _aNTA | ||
100 | 1 |
_aSerazio, Michael. _e1 |
|
245 | 1 | 0 |
_aYour ad here _bthe cool sell of guerrilla marketing / _cMichael Serazio. |
260 |
_aNew York : _bNew York University Press, _c(c)2013. |
||
300 | _a1 online resource (x, 227 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_adata file _2rda |
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490 | 1 | _aPostmillennial pop | |
504 | _a2 | ||
505 | 0 | 0 |
_aBuying into the cool sell -- _tThe ambient governance of advertainment -- _tStreet spectacle and subculture jamming -- _tBuzz agency and the regime of dialogue -- _tCrowd-sourced marketing and the freedom to labor -- _tManaging agency in the regime of engagement. |
530 |
_a2 _ub |
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650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xTechnological innovations. |
|
655 | 1 | _aElectronic Books. | |
856 | 4 | 0 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=564161&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password |
942 |
_cOB _D _eEB _hHF _m2013 _QOL _R _x _8NFIC _2LOC |
||
994 |
_a02 _bNT |
||
999 |
_c97976 _d97976 |
||
902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |