| 000 | 01751cam a2200361Li 4500 | ||
|---|---|---|---|
| 001 | ocn825978149 | ||
| 003 | OCoLC | ||
| 005 | 20240726105339.0 | ||
| 008 | 130129s2013 ilua o 001 0 eng d | ||
| 040 |
_aYDXCP _beng _erda _cYDXCP _dOCLCO _dCDX _dOCLCQ _dE7B _dNT |
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| 020 |
_a9780809331970 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk. |
||
| 050 | 0 | 4 |
_aPN1995 _b.M375 2013 |
| 049 | _aNTA | ||
| 100 | 1 |
_aMarich, Robert. _e1 |
|
| 245 | 1 | 0 |
_aMarketing to moviegoers _ba handbook of strategies and tactics / _cRobert Marich. |
| 250 | _athird edition. | ||
| 260 |
_aCarbondale : _bSouthern Illinois University Press, _c(c)2013. |
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| 300 |
_a1 online resource (xi, 417 pages) : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 504 | _a2 | ||
| 505 | 0 | 0 |
_aCreative strategy -- _tMarket research -- _tTraditional media advertising -- _tMarketing in digital media -- _tPromotional tie-ins and product placement -- _tLicensed merchandise -- _tPublicity -- _tDistribution to theaters -- _tExhibition -- _tMajor studios -- _tIndependent distributors -- _tForeign-language films -- _tPrints and advertising funds. |
| 530 |
_a2 _ub |
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| 650 | 0 |
_aMotion pictures _xMarketing. |
|
| 650 | 0 |
_aMotion pictures _xDistribution. |
|
| 655 | 1 | _aElectronic Books. | |
| 856 | 4 | 0 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 |
_cOB _D _eEB _hPN.. _m2013 _QOL _R _x _8NFIC _2LOC |
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| 994 |
_a02 _bNT |
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| 999 |
_c97358 _d97358 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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