000			02191cam a22004338i 4500
001			on1020302544
003			OCoLC
005			20240726105234.0
008			180118s2018 nyu job 001 0 eng
010			_a2018002644
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCQ _dNLC _dOCLCA _dOCLCF _dYDX _dNT
015			_a20179081012 _2can
016			_a(AMICUS)000045280513
020			_a9781427120403 _q((electronic)l(electronic)ctronic)
042			_apcc
050	1	0	_aHF5822 _b.P694 2018
049			_aMAIN
100	1		_aDown, Susan Brophy, _e1
245	1	0	_aPower and persuasion in media and advertising /Susan Brophy Down.
260			_aNew York : _bCrabtree Publishing Company, _c(c)2018.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	0		_aWhy does media literacy matter?
504			_a2
505	0	0	_aIntroduction -- _tFreedom of the press -- _tYou, the consumer -- _tCreating advertising -- _tTargeting you.
520	0		_a"Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."-- _cProvided by publisher.
530			_a2 _ub
650		0	_aAdvertising _xPsychological aspects _vJuvenile literature.
650		0	_aMass media _xPsychological aspect _vJuvenile literature.
650		0	_aMedia literacy _vJuvenile literature.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1840696&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF _m2018 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c93772 _d93772
902			_a1 _bCynthia Snell _c1 _dCynthia Snell