000			05018cam a2200421Ii 4500
001			ocn958651132
003			OCoLC
005			20240726105220.0
008			160919s2016 enk ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dNT _dEBLCP _dIDEBK _dUAB _dYDX _dOCLCF _dOCLCQ _dUWO _dCOO _dOCLCQ _dESU _dLND _dOCL _dU3W _dMERUC _dSNK _dDKU _dAUW _dIGB _dD6H _dCAUOI _dWRM _dOCLCQ _dVTS _dOCLCQ _dAGLDB _dOTZ
066			_cZsym
020			_a9781786357151 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD30 _b.M363 2016
049			_aMAIN
245	1	0	_aThe management game of communication /edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway.
250			_aFirst edition.
260			_aBingley, UK : _bEmerald Group Publishing Limited, _c(c)2016.
300			_a1 online resource (xviii, 297 pages).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aAdvances in public relations and communication management ; _vvolume 1
504			_a2
505	0	0	_aBusiness knowledge as limited success factor for communication managers : results of a survey in the German-speaking context / _rHolger Sievert, Lars Rademacher, Anna Weber -- _tPublic relations : economics vs. communication science -- _teffects of education on the practice in Austrian non-profit organisations / _rAstrid Spatzier -- _tCommunication and management : an obvious relationship? the BA curricula in communication management in Flanders / _rAnne-Marie Cotton, Els van Betsbrugge -- _tSilo thinking is out, fortress invaded : running a communication program at a business school / _rAnne Kankaaranta, Leena Louhiala-Salminen -- _tCommunication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe / _rRalf Spiller, Stefan Weinacht, Andreas Kohler -- _tBulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / _rOlaf Hoffjann, Philine Hachmeister -- _tCommunicating the leadership status of organisations : a cross-national study in 10 European countries / _rAnsgar Zerfass, Markus Wiesenberg -- _tCommunication professionals and organisational decision-making : a Finnish study of practitioner roles / _rMarkus Mykkanen -- _tPutting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) / _rTon Baetens, Jan Maessen -- _tCreating shared value through communication : a case study analysis of Barilla / _rEmanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- _tExploring the magic of mentoring : career planning for the public relations profession / _rRalph Tench, Lucy Laville, Juliane Kiesenbauer -- _tChange communication : emerging perspectives for organisations and practitioners / _rIvana Crestani -- _tDialogue for strategic decision-making processes : an idea model / _rElena Gutierrez-Garcia, Monica Recalde -- _tCorporate communication in SMEs : unveiling an ignored field of practice / _rAnsgar Zerfass, Luisa Winkler.
520	0		_aWe still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.
530			_a2 _ub
650		0	_aCommunication in management.
650		0	_aBusiness communication.
655		1	_aElectronic Books.
700	1		_aSimcic Brønn, Peggy, _e5
700	1		_aRomenti, Stefania, _e5
700	1		_aZerfass, Ansgar, _e5
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1353294&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92882 _d92882
902			_a1 _bCynthia Snell _c1 _dCynthia Snell