000			03238cam a2200397 i 4500
001			on1291564972
003			OCoLC
005			20240726105216.0
008			211214s2022 maua o 001 0 eng
010			_a2021059747
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dOCLCO _dORMDA _dNT _dYDX
020			_a9781647823528 _q((electronic)l(electronic)ctronic)
042			_apcc
050	0	4	_aHD53 _b.N499 2022
049			_aMAIN
100	1		_aMartin, Roger L., _e1
245	1	0	_aA new way to think : _byour guide to superior management effectiveness / _cRoger L. Martin.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2022.
300			_a1 online resource (231 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
520	0		_a"If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like? It would look like this book. Over a stellar career, Roger Martin has advised CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the response was typically to just apply it again-with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process? -his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand, and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape-illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential primer for any current or aspiring business leader"-- _cProvided by publisher.
530			_a2 _ub
650		0	_aCreative ability in business.
650		0	_aSuccess in business.
650		0	_aIndustrial management.
650		0	_aOrganizational effectiveness.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3074909&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD _m2022 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92669 _d92669
902			_a1 _bCynthia Snell _c1 _dCynthia Snell