000			03407cam a2200397 i 4500
001			on1228230860
003			OCoLC
005			20240726105215.0
008			201213s2021 maua ob 001 0 eng
010			_a2020047907
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dYDX _dNT
020			_a9781647820879 _q((electronic)l(electronic)ctronic)
042			_apcc
050	0	4	_aBF411 _b.I434 2021
049			_aMAIN
100	1		_aReeves, Martin, _e1
245	1	0	_aThe imagination machine : _bhow to spark new ideas and create your company's future / _cMartin Reeves, Jack Fuller.
300			_a1 online resource : _billustrations (some color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aWhat is imagination? -- _tThe seduction -- _tThe idea -- _tThe collision -- _tThe epidemic -- _tThe new ordinary -- _tThe encore -- _tArtificial imagination? -- _tEpilogue: Rekindling imagination.
520	0		_a"A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. These steps are: Trigger: disrupt existing mental models and put ourselves in a more imaginative mindset, rethink: focus on "what could be" rather than "what is", act: create a feedback loop from the mind to the world and back again, amplify: spread an evolving idea to others to create collective imagination, codify: imagine a new organizational "machine" that will capture and exploit a new idea while leaving room for future reimagination, sustain: keep imagination alive to run and reinvent your company at the same time. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side"-- _cProvided by publisher.
530			_a2 _ub
650		0	_aImagination.
650		0	_aCreative ability in business.
650		0	_aSuccess in business.
655		1	_aElectronic Books.
700	1		_aFuller, Jack, _d1985- _e1
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2557335&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hBF _m2021 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92633 _d92633
902			_a1 _bCynthia Snell _c1 _dCynthia Snell