000			04224cam a2200397 i 4500
001			on1157350758
003			OCoLC
005			20240726105214.0
008			200507s2020 maua o 001 0 eng
010			_a2020013621
040			_aDLC _beng _erda _cDLC _dOCLCO _dYDX _dNT _dYDX _dTEFOD _dMERUC
020			_a9781633699878 _q((electronic)l(electronic)ctronic)
042			_apcc
050	0	4	_aQA76 _b.C878 2020
049			_aMAIN
245	1	0	_aCustomer data and privacy : the insights you need from Harvard Business Review.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2020.
300			_a1 online resource : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aInsights you need from Harvard Business Review
504			_a2
520	0		_a"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers--we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly."-- _cProvided by publisher.
505	0	0	_aIntroduction / _rby Timothy Morey -- _tUninformed consent: unlock value from data-without triggering a backlash / _rby Leslie K. John -- _tHere are all the reasons it's a bad idea to let a few tech companies monopolize our data: eight potential harms / _rby Maurice E. Stuck -- _tPrivacy and cybersecurity are converging: here's why that matters for people and for companies: big data and machine learning could kill the notion of consent / _rby Andrew Burta -- _tStrong privacy policy can save your company millions: lessons from fortune 100 companies with the best and worst policies / _rby Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier -- _tDo you care about privacy as much as your customers do? If you don't protect your users' data, they'll find a company who will / _rby Thomas C. Redman and Robert M. Waitman -- _tHow to exercise the power you didn't ask for: don't wait for regulation to do the right thing / _rby Jonathan Zittrain -- _tTo regain consumers' trust, marketers need transparent data practices: customers will develop fewer but deeper relationships / _rby Kevin Cochrane -- _tHow blockchain can help marketers build better relationships with their customers: connect your products and services with customers at scale / _rby Campbell R. Harvey, Christine Moorman, and Marc Toledo -- _tThe dangers of digital protectionism: too many regulations could create data islands / _rby Ziyang Fan and Anil Gupta -- _tWhy companies are forming cybersecurity alliances: join them / _rby Daniel Dobrygowski.
530			_a2 _ub
650		0	_aData protection.
650		0	_aPrivacy, Right of.
655		1	_aElectronic Books.
700	1		_aHarvard Business Review Press.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2355943&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hQA.. _m2020 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92591 _d92591
902			_a1 _bCynthia Snell _c1 _dCynthia Snell