000			04131cam a2200421Mi 4500
001			on1176303881
003			OCoLC
005			20240726105214.0
008			090713s2020 xx o 000 u eng d
040			_aRECBK _beng _erda _cRECBK _dOCLCO _dOCLCF _dEBLCP _dNT _dTEFOD
020			_a9781633698819 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD58 _b.H377 2020
049			_aMAIN
100	1		_aReview, Harvard Business. _e1
245	1	0	_aHbr's 10 must reads on design thinking _bwith featured article "design thinking" by tim brown/ _cHarvard Business Review, Tim Brown, Clayton M. Christensen, Indra Nooyi and Vijay Govindarajan.
260			_a[S.l. : _bHarvard Business Review Press, _c(c)2020.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aHBR's 10 Must Reads
504			_a2
520	0		_aUse design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: -Identify customers' "jobs to be done" and build products people love -Fail small, learn quickly, and win big -Provide the support design-thinking teams need to flourish -Foster a culture of experimentation -Sharpen your own skills as a design thinker -Counteract the biases that perpetuate the status quo and thwart innovation -Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; 'Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
505	0	0	_aIntro -- _tTitle Page -- _tCopyright -- _tContents -- _tDesign Thinking -- _tWhy Design Thinking Works -- _tThe Right Way to Lead Design Thinking -- _tDesign for Action -- _tThe Innovation Catalysts -- _tKnow Your Customers' "Jobs to Be Done" -- _tEngineering Reverse Innovations -- _tStrategies for Learning from Failure -- _tHow Indra Nooyi Turned Design Thinking into Strategy -- _tReclaim Your Creative Confidence -- _tAbout the Contributors -- _tIndex
530			_a2 _ub
650		0	_aBusiness.
655		1	_aElectronic Books.
700	1		_aRecorded Books, Inc.
700	1		_aGovindarajan, Vijay.
700	1		_aNooyi, Indra.
700	1		_aChristensen, Clayton M.
700	1		_aBrown, Tim.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2200601&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2020 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92561 _d92561
902			_a1 _bCynthia Snell _c1 _dCynthia Snell