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020 _a9781633698994
_q((electronic)l(electronic)ctronic)
029 1 _aAU@
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042 _apcc
050 0 4 _aHD30
_b.S773 2020
245 1 0 _aStrategic analytics /Harvard Business Review
260 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c(c)2020.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aInsights you need from Harvard Business Review
504 _a2
505 0 0 _aIntroduction : What makes analytics strategic : they make your strategy or business model possible /
_rby Thomas H. Davenport --
_tThe five essential elements for succeeding with data : and the costs of missing any /
_rby Thomas C. Redman --
_tUnderstanding the types of data and how they're captured : increase your data literacy /
_rby Hugo Bowne-Anderson --
_tThe right way to deploy predictive analytics : focus first on your team, then on technology /
_rby Eric Siegel --
_tWhat great data analysts do : and why every organization needs them /
_rby Cassie Kozyrkov --
_tWhat data is and isn't good for : numbers rarely reveal the "why" /
_rby Joel Shapiro --
_tPrioritize which data skills your company needs : consider time versus utility /
_rby Chris Littlewood --
_tHow a German manufacturing company set up its analytics lab : best practices any company can follow /
_rby Niklas Goby, Tobias Brandt, and Dirk Neumann --
_tCloud computing is helping smaller, newer firms compete : renting computing power may level the playing field /
_rby Nicholas Bloom and Nicola Pierri --
_tData science and the art of persuasion : solving data's last-mile problem /
_rby Scott Berinato --
_tHow Vineyard Vines uses analytics to win over customers : by integrating behavioral data and predictive algorithms /
_rby Dave Sutton --
_tHow to use employee data responsibly : three ways to maintain trust when using people analytics /
_rby Ellyn Shook, Eva Sage-Gavin, and Susan Cantrell --
_tWhat AI-driven decision making looks like : sometimes, humans need to get out of the way /
_rby Eric Colson --
_tHow companies can use the data they collect to further the public good : and why they benefit from doing so /
_rby Edward L. Glaeser, Hyunjin Kim, and Michael Luca.
520 0 _a"Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organization. Strategic Analytics: The Insights You Need from Harvard Business Review will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics."--
_cProvided by publisher.
530 _a2
_ub
650 0 _aBusiness planning.
650 0 _aQuantitative research.
650 0 _aStrategic planning
_xComputer programs.
650 0 _aManagement
_xStatistical methods.
650 0 _aManagement
_xData processing.
655 1 _aElectronic Books.
700 1 _aHarvard Business Review Press,
_eissuing body.
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2200600&site=eds-live&custid=s3260518
_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942 _cOB
_D
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_QOL
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999 _c92560
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902 _a1
_bCynthia Snell
_c1
_dCynthia Snell