000 01187cam a2200313Ii 4500
001 on1105199181
005 20240726105213.0
008 190621s2019 mau o 000 0 eng d
040 _aNT
_beng
_erda
_epn
_cNT
_dNT
020 _a9781633697386
_q((electronic)l(electronic)ctronic)
050 0 4 _aHF5415
_b.B584 2019
100 1 _aKim, W. Chan,
_e1
245 1 0 _aBlue ocean classics /W. Chan Kim, Renée Mauborgne.
260 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c(c)2019.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _a2
530 _a2
_ub
650 0 _aNew products.
650 0 _aMarket segmentation.
655 1 _aElectronic Books.
700 1 _aMauborgne, Renée,
_e1
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2000692&site=eds-live&custid=s3260518
_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942 _cOB
_D
_eEB
_hHF.
_m2019
_QOL
_R
_x
_8NFIC
_2LOC
999 _c92519
_d92519
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell