000			03322cam a2200397Mi 4500
001			on1032498943
003			OCoLC
005			20240726105210.0
008			171220s2017 maua ob 001 0 eng d
040			_aYDX _beng _erda _epn _cYDX _dOCLCO _dOCLCQ _dNJR _dNT
020			_a9781633692084 _q((electronic)l(electronic)ctronic)
050	0	4	_aHF5415 _b.S874 2017
049			_aMAIN
100	1		_aYoon, Eddie, _e1
245	1	0	_aSuperconsumers : _ba simple, speedy, and sustainable path to superior growth / _cEddie Yoon.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2016.
300			_a1 online resource (vi, 225 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
520	0		_aFanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.--Publisher information.
504			_a2
505	0	0	_aPart I. An introduction to superconsumers : Making your best customers better -- _tPart II. How they did it : Simple, speedy strategies to win: Great Snacks -- _tBreaking the rules to win: Easy Grocery -- _tUsing superconsumers to create new categories: American Girl -- _tPart III. How you can do it : Building relationships -- _tInfluencing other customers -- _tFinding opportunities and aligning your organization -- _tBuilding a culture.
530			_a2 _ub
650		0	_aMarket segmentation.
650		0	_aConsumer behavior.
650		0	_aConsumer profiling.
650		0	_aConsumers _xAttitudes.
650		0	_aFans (Persons) _xAttitudes.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1798534&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92372 _d92372
902			_a1 _bCynthia Snell _c1 _dCynthia Snell