000			02116cam a22003858i 4500
001			ocn936256987
003			OCoLC
005			20240726105210.0
008			160129s2016 mau o 000 0 eng
010			_a2016004771
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dOCLCQ _dNT
020			_a9781633690011 _q((electronic)l(electronic)ctronic)
042			_apcc
050	1	0	_aHD30 _b.B496 2016
049			_aMAIN
100	1		_aZenger, Todd R., _d1959- _e1
245	1	0	_aBeyond competitive advantage : _bhow to solve the puzzle of sustaining growth while creating value / _cTodd Zenger.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2016.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
520	0		_a"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth."-- _cProvided by publisher.
530			_a2 _ub
650		0	_aStrategic planning.
650		0	_aManagement.
650		0	_aLeadership.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1798417&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92353 _d92353
902			_a1 _bCynthia Snell _c1 _dCynthia Snell