000			02938cam a2200361Ii 4500
001			on1042318366
003			OCoLC
005			20240726105210.0
008			180707t20182018maua ob 001 0 eng d
040			_aEBLCP _beng _erda _epn _cEBLCP _dMERUC _dYDX _dIDB _dUAB _dWAU _dOCLCQ _dDKU _dH9Z _dTSC _dAU@ _dZ@L _dOSU _dNT
020			_a9781633692695 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD30 _b.D758 2018
049			_aMAIN
100	1		_aGupta, Sunil, _d1958- _e1
245	1	0	_aDriving digital strategy : _ba guide to reimagining your business / _cSunil Gupta.
260			_aBoston, MA : _bHarvard Business Review Press, _c(c)2018.
300			_a1 online resource (viii, 267 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
520	0		_aDigital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- _cProvided by publisher
504			_a1 and index
505	0	0	_aBusiness scope -- _tBusiness model -- _tPlatforms and ecosystems -- _tRethinking R&D and innovation -- _tOperational excellence -- _tOmnichannel strategy -- _tAcquiring customers -- _tEngaging consumers -- _tMeasuring and optimizing marketing spend -- _tManaging digital transition -- _tDesigning an organization for innovation -- _tSkills, capability, and talent management
530			_a2 _ub
650		0	_aInternet marketing.
650		0	_aBusiness planning.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1797869&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2018 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92331 _d92331
902			_a1 _bCynthia Snell _c1 _dCynthia Snell