000 | 03512cam a2200361 i 4500 | ||
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001 | on1047955490 | ||
003 | OCoLC | ||
005 | 20240726105209.0 | ||
008 | 180804s2018 maua ob 001 0 eng d | ||
040 |
_aEBLCP _beng _erda _epn _cEBLCP _dYDX _dMERUC _dUAB _dNT _dXII _dBNG _dOCLCQ _dOTZ _dWAU _dOSU _dBRX _dVLB _dOCLCQ _dK6U _dOCLCQ _dUKAHL _dBWN _dMM9 _dSFB _dVT2 _dOCLCF _dOCLCO _dOCLCQ _dFTB |
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020 |
_a9781633696167 _q((electronic)l(electronic)ctronic) |
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050 | 0 | 4 |
_aHD30 _b.C374 2018 |
049 | _aMAIN | ||
100 | 1 |
_aEllet, William, _e1 |
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245 | 1 | 0 |
_aThe case study handbook : _ba student's guide / _cWilliam Ellet. |
250 | _aRevisedition. edition. | ||
260 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2018. |
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_a1 online resource (vi, 253 pages) : _billustrations |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_adata file _2rda |
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_a"If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"-- _cProvided by publisher |
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_tWhat is the case method? What's in it for you? -- _tPart I. Analyzing cases. What is a case? -- _tThe skills you need to read and analyze a case -- _tHow to analyze decision scenario cases -- _tHow to analyze evaluation scenario cases -- _tHow to analyze problem-diagnosis scenario cases -- _tPart II. Discussing cases. How to prepare and discuss cases -- _tPart III. Writing about cases. How to write case-based essays -- _tHow to write decision scenario essays -- _tHow to write evaluation scenario essays -- _tWriting about problem-diagnosis scenarios -- _tPart IV. Cases for analysis and writing. General Motors : Packard Electric Division -- _tMalaysia in the 1990s (A) -- _tAllentown Materials Corporation : the Electronic Products Division (abridged) -- _tPart V. Study guides for case analysis and writing. Study guide for decision scenario cases -- _tStudy guide for evaluation scenario cases -- _tStudy guide for problem-diagnosis scenario cases. |
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_a2 _ub |
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_aManagement _xCase studies _xStudy and teaching. |
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655 | 1 | _aElectronic Books. | |
856 | 4 | 0 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1797860&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password |
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_cOB _D _eEB _hHD. _m2018 _QOL _R _x _8NFIC _2LOC |
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_a92 _bNT |
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_c92323 _d92323 |
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_a1 _bCynthia Snell _c1 _dCynthia Snell |