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001 on1047955490
003 OCoLC
005 20240726105209.0
008 180804s2018 maua ob 001 0 eng d
040 _aEBLCP
_beng
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_epn
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_dOCLCQ
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020 _a9781633696167
_q((electronic)l(electronic)ctronic)
050 0 4 _aHD30
_b.C374 2018
049 _aMAIN
100 1 _aEllet, William,
_e1
245 1 0 _aThe case study handbook :
_ba student's guide /
_cWilliam Ellet.
250 _aRevisedition. edition.
260 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c(c)2018.
300 _a1 online resource (vi, 253 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _a2
520 0 _a"If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"--
_cProvided by publisher
505 0 0 _tWhat is the case method? What's in it for you? --
_tPart I. Analyzing cases. What is a case? --
_tThe skills you need to read and analyze a case --
_tHow to analyze decision scenario cases --
_tHow to analyze evaluation scenario cases --
_tHow to analyze problem-diagnosis scenario cases --
_tPart II. Discussing cases. How to prepare and discuss cases --
_tPart III. Writing about cases. How to write case-based essays --
_tHow to write decision scenario essays --
_tHow to write evaluation scenario essays --
_tWriting about problem-diagnosis scenarios --
_tPart IV. Cases for analysis and writing. General Motors : Packard Electric Division --
_tMalaysia in the 1990s (A) --
_tAllentown Materials Corporation : the Electronic Products Division (abridged) --
_tPart V. Study guides for case analysis and writing. Study guide for decision scenario cases --
_tStudy guide for evaluation scenario cases --
_tStudy guide for problem-diagnosis scenario cases.
530 _a2
_ub
650 0 _aManagement
_xCase studies
_xStudy and teaching.
655 1 _aElectronic Books.
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1797860&site=eds-live&custid=s3260518
_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942 _cOB
_D
_eEB
_hHD.
_m2018
_QOL
_R
_x
_8NFIC
_2LOC
994 _a92
_bNT
999 _c92323
_d92323
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell