000			03279nam a2200397Ki 4500
001			ocn893910268
003			OCoLC
005			20240726105208.0
008			141028s2014 mau ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781625272485 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD30 _b.L433 2014
049			_aNTA
100	1		_aWesterman, George, _d1963- _e1
245	1	0	_aLeading digital : _bturning technology into business transformation / _cGeorge Westerman, Didier Bonnet, Andrew McAfee.
260			_aBoston : _bHarvard Business Review Press, _c(c)2014.
300			_a1 online resource (292 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aWhat is digital mastery? -- _tCreating a compelling customer experience -- _tExploiting the power of core operations -- _tReinventing business models -- _tCrafting your digital vision -- _tEngaging the organization at scale -- _tGoverning the transformation -- _tBuilding technology leadership capabilities -- _tFraming the digital challenge -- _tFocusing investment -- _tMobilizing the organization -- _tSustaining the digital transformation.
520	0		_a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- _cProvided by publisher.
530			_a2 _ub
650		0	_aInformation technology _xManagement.
650		0	_aStrategic planning.
650		0	_aOrganizational change.
655		1	_aElectronic Books.
700	1		_aBonnet, Didier.
700	1		_aMcAfee, Andrew.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=872487&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2014 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92261 _d92261
902			_a1 _bCynthia Snell _c1 _dCynthia Snell