000			02906cam a2200421Ii 4500
001			ocn890146399
003			OCoLC
005			20240726105208.0
008			140908s2014 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dYDXCP _dIDEBK _dDEBSZ _dOCLCQ _dEBLCP _dMERUC _dEZ9 _dYDX _dOCLCQ _dVLB _dORZ _dOCLCQ _dOUP _dK6U _dUKAHL _dU9X _dSFB _dCDX
020			_a9781625271471 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD58 _b.I566 2014
049			_aMAIN
100	1		_aFurr, Nathan R., _e1
245	1	0	_aThe innovator's method : _bbringing the lean start-up into your organization / _cNathan Furr, Jeff Dyer ; [with a foreword by Clayton M. Christensen.
246	3		_aBringing the lean start-up into your organization
246	3		_aBringing the lean startup into your organization
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2014.
300			_a1 online resource (ix, 268 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aThe innovator's method -- _tLeadership in the age of uncertainty -- _tInsight : savor surprises -- _tProblem : discover the job-to-be-done -- _tSolution : prototype the minimum "awesome" product -- _tBusiness model : validate the go-to-market strategy -- _tMaster the pivot -- _tScale it -- _tMaking the innovator's method work for you -- _tTurn uncertainty into opportunity -- _tAppendix. An overview of the innovator's method.
520	0		_a"Call it 'lean start-up, ' 'design thinking, ' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"-- _cProvided by publisher
530			_a2 _ub
650		0	_aOrganizational effectiveness.
650		0	_aManagement _xTechnological innovations.
650		0	_aConsumers' preferences.
655		1	_aElectronic Books.
700	1		_aDyer, Jeff _c(Professor of strategy), _e1
700	1		_aChristensen, Clayton M., _ewriter of supplementary textual content.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=828263&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2014 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92254 _d92254
902			_a1 _bCynthia Snell _c1 _dCynthia Snell