000 01590nam a2200349Ki 4500
001 ocn879576075
003 OCoLC
005 20240726105208.0
008 140512s2014 maua ob 001 0 eng d
040 _aNT
_beng
_erda
_epn
_cNT
020 _a9781625270566
_q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050 0 4 _aHF5415
_b.F577 2014
049 _aNTA
100 1 _aAnthony, Scott D.,
_e1
245 1 0 _aThe first mile :
_ba launch manual for getting great ideas into the market /
_cScott D. Anthony.
260 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c(c)2014.
300 _a1 online resource (242 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _a2
505 0 0 _aThe first mile problem --
_tDocument what you plan to do --
_tEvaluate --
_tFocus --
_tTest, learn, and adjust --
_tThe experiment cookbook --
_tOvercoming four first mile challenges --
_tSystems to support strategic experimentation --
_tLeading in the first mile.
530 _a2
_ub
650 0 _aNew products.
650 0 _aTechnological innovations.
655 1 _aElectronic Books.
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675232&site=eds-live&custid=s3260518
_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942 _cOB
_D
_eEB
_hHF.
_m2014
_QOL
_R
_x
_8NFIC
_2LOC
994 _a02
_bNT
999 _c92221
_d92221
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell