000			04851nam a2200433Ki 4500
001			ocn865508355
003			OCoLC
005			20240726105207.0
008			131217s2012 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422187067 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
043			_aa-cc--- _aa-ii---
050	0	4	_aHC430 _b.T755 2012
049			_aNTA
245	1	0	_aThe 10 trillion prize : _bcaptivating the newly affluent in China and India / _cMichael J. Silverstein ... [and others.
246	3		_aTen trillion dollar prize
260			_aBoston : _bHarvard Business Review Press, _c(c)2012.
300			_a1 online resource (xix, 314 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
505	0	0	_aConsumption in China and India: the dawn of a golden age -- _tI. The rise of the new consumer ini China and India -- _tThe new revolutionaries: the rise of the middle classes -- _tThe boom of the superrich: the millionaires (and billionaires) -- _tThe next-but-one billion: the future of the left-behinds -- _tFinding the new consumer: the urban centers and rural communities -- _tThe power of the purse: the new female consumers -- _tII. Preferences, appetites, and aspirations -- _tFood and drink: acquired tastes: cookies, wine, whiskey, and tea -- _tHouse and home: the "des res," furniture and the fridge -- _tLuxury: trading up in China and India--fast cars, watches, and catwalk clothes -- _tDigital life: Netizens, E-shoppers, and the new Internet giants -- _tEducation: the escalator to higher-paying jobs -- _tIII. The lessons for business leaders -- _tPaisa vasool: how to captivate the newly affluent in China and India -- _tThe boomerang effect: the global impact of the race for resources -- _tFast forward: doing business and the accelerator mind set -- _tThe BCG playbook: practical strategies for winning over new consumers in China and India -- _tA letter to the next generation: renewal and the American dream -- _tWorlds of difference: the regions of China and India -- _tRisks and the hit-the-wall scenario: how to manage volatility.
504			_a2
520	0		_aYou've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The 10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about 10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are--what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers--both urban and rural, and across all income levels--positioning your company to win as the next wave of global affluence reaches the marketplace.
530			_a2 _ub
650		0	_aConsumers _zChina.
650		0	_aConsumers _zIndia.
650		0	_aAffluent consumers _zChina.
650		0	_aAffluent consumers _zIndia.
650		0	_aConsumers _zChina _xAttitudes.
650		0	_aConsumers _zIndia _xAttitudes.
655		1	_aElectronic Books.
700	1		_aSilverstein, Michael J.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675198&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHC. _m2012 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92188 _d92188
902			_a1 _bCynthia Snell _c1 _dCynthia Snell