000			02139nam a2200409Ki 4500
001			ocn865508372
003			OCoLC
005			20240726105207.0
008			131217s2012 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422184011 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050	0	4	_aHD30 _b.C858 2012
049			_aNTA
100	1		_aMcCracken, Grant David, _d1951- _e1
245	1	0	_aCulturematic : _bhow reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / _cGrant McCracken.
260			_aBoston, Mass. : _bHarvard Business Press, _c(c)2012.
300			_a1 online resource (291 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aWelcome to culturematics -- _tWhy culturematics matter -- _tTwenty culturematics -- _tculturematic clockworks -- _tFinding your vector -- _tHow to make culturematics -- _tculturematic me -- _tThe corporate culturematics.
520	0		_aProvides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.
530			_a2 _ub
650		0	_aManagement _xSocial aspects.
650		0	_aPopular culture _xEconomic aspects.
650		0	_aTechnological innovations.
650		0	_aCreative thinking.
650		0	_aNew products.
650		0	_aDiffusion of innovations.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675172&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2012 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92162 _d92162
902			_a1 _bCynthia Snell _c1 _dCynthia Snell