| 000 | 01696nam a2200361Ii 4500 | ||
|---|---|---|---|
| 001 | ocn870867087 | ||
| 003 | OCoLC | ||
| 005 | 20240726105207.0 | ||
| 008 | 140220s2012 mau o 000 0 eng d | ||
| 040 |
_aNT _beng _erda _epn _cNT |
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| 020 |
_a9781422187852 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk. |
||
| 050 | 0 | 4 |
_aHF5415 _b.W463 2012 |
| 049 | _aNTA | ||
| 100 | 1 |
_aSchrage, Michael, _e1 |
|
| 245 | 1 | 0 | _aWho do you want your customers to become? /Michael Schrage. |
| 260 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c(c)2012. |
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| 300 | _a1 online resource (70 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 500 | _aTitle from PDF title page (viewed on Feb. 20, 2014). | ||
| 504 | _a2 | ||
| 520 | 0 | _aWho do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment... | |
| 530 |
_a2 _ub |
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| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 655 | 1 | _aElectronic Books. | |
| 856 | 4 | 0 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675163&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 |
_cOB _D _eEB _hHF. _m2012 _QOL _R _x _8NFIC _2LOC |
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| 994 |
_a02 _bNT |
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| 999 |
_c92155 _d92155 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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